I came across this awesome and hilarious picture today on Twitter. After laughing a bit at the picture, I immediately began thinking about blogging.
Specifically, I was thinking about bloggers in the startup world. Is it possible that with the seemingly endless supply of startup-related blog posts, the best secrets to success are still unpublished? It makes some sense, right? If you have knowledge that puts you at a competitive advantage, why would you risk that advantage by revealing it in a blog post?
My guess is that for the most part, this isn’t true in the startup world.
Founders, entrepreneurs, and VCs could write everything they know, and it probably wouldn’t hurt their chances of success when compared to others. One, startups are all different; there is no recipe for success. Two, even with the best advisors/mentors, startups still seem to have a ridiculously high failure rate. Three, most startup advice isn’t 100% right or 100% wrong. There is a gray area, and they may apply in certain situations but not in others. Four, entrepreneurs tend to be the kind of people who forge their own path. They have their own ideas, vision, and strategy. Even if provided “perfect” advice, many probably wouldn’t follow it exactly.
There is probably more to say, but you get my point.
I’m not sure how to feel about this as a blogger. It means that no matter what I write, it probably won’t hurt my chances of success. But it also means that no matter what I write, there is no guarantee that the writing will be useful to others. Chances are, what I write is flat-out wrong, or wrong for many people.
I suppose that is OK.
Earlier, I wrote about my reasons for why I write. In retrospect, I still very much agree with it.
I write for myself. I can’t guarantee that what I say is right. And I can’t guarantee it is right for the reader. But I can guarantee that the thought process is useful to myself.