There are so many good articles on choosing a domain/startup name, that I won’t write an article and repeat them. However, there is one tip that I have not read yet, but has become pretty important for me.
Make sure that your domain name is auto-completable.
Modern browsers do a bunch of auto-completing for you for URLs and search queries. People are used to typing in a few characters and then hitting <Enter>. By people, I mean me. And for me, a few characters is two characters.
Here are a few examples:
These are all large sites, and have a different two-letter signature at the beginning.
Make sure you get your own two-letter signature. It would not be wise to re-use one of the signature above, or any other two-letter signature for a popular website that may be used by your target market.
P.S. This is post number #50 in a 100 day blogging challenge. See you tomorrow!
Follow me on Twitter @alexshye.
Or, check out my current project: Soulmix.
(Btw: I’m fairly happy with Soulmix. The overlaps in the Alexa Top 500 are sohu.com (#49), soso.com at (#50), sogu.com (#112), sourceforge.net (#163), softonic.com (#184), soundcloud.com (#191), so.com (#273), and soku.com (#466)).