Luke Wroblewski: Mobile to the future (Google tech talk)

I came across a great talk about mobile from the AVC blog from Luke Wroblewski on mobile product design.

Luke makes an insightful point that mobile isn’t just a smaller desktop. Similar to the text, music recordings, radio, TV, and the Internet, mobile is actually a new form of mass media. And as a new form of mass media, it is transformative. We shouldn’t be designing for mobile as if it was a smaller computer. We need to treat it as an entirely new things.

He notes how Facebook has become a mobile company, and how more and more companies will hit a point where mobile traffic outpaces desktop traffic.

The bulk of this talk goes through one example of rethinking login design for mobile. All in all, a great talk for those thinking about mobile trends and mobile design.